Mostly
Human Stuff

...with a tech rocket pack.

Eric Angella

We're a family of four in San Francisco, and everything I do grows from that. Professionally, I help people stay themselves: building smart content strategy and showing up for the humans who want to keep the human in their work as AI reshapes our lives.


Recent Writing

To AI or not

Gary Vee imagines a world that looks like a barbell. AI-masters on one side, and AI-avoiders on the other. He's missing a third way that's better than both.

Your sharpest weapon

Ignorance isn't bliss, it's a road to hell. Assume you are wrong or wrongish about everything, as your default setting, and you might be rightish about enough things that matter.

Paper airplanes

With kids, sometimes letting go is a gift.

Your body isn't keeping score

Fitness isn't effort. It's signal. Move constantly, go hard once a week, and your body reads that as a reason to keep building.

Value > noise

The attention economy will steal your most important asset, your attention, if you let it. Don't. Find what you have to offer, and when you're ready, offer it.

View all writing →


Elsewhere

Content strategy at work. Occasional notes on GitHub. Say hello via email.